FMCG — Mehsana, India
Role Objective: Achieve and exceed sales targets in the assigned territory by effectively implementing sales strategies to cultivate a positive image of company
Location - Mehsana ( North Gujarat Exp is mandatory )
KEY RESPONSIBILITIES
Sales Management
Execute a go-to-market sales strategy for the assigned territory
Achieve and exceed assigned targets and implement a plan of action to bridge any gaps
Execute primary sales planning and distributor management for General Trade
Increase sales volume by identifying and pursuing new business opportunities with key customers
Conduct regular customer visits to proactively identify and address queries to ensure customer satisfaction
Operate all schemes and promotional activities as per prior approvals and discussions during review meetings
Ensure optimal merchandising and strategic product placement in retail stores
Conduct regular inventory checks and sales data analysis
Implement and track effectiveness of promotional and marketing activities and campaigns
Document outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) periodically for audit purposes
Settle distributor and outlet claims within the stipulated time frame after validation
Submit No Objection Certificates (NOCs) from distributors periodically to Area Sales Manager
Conduct market research to understand customer needs and market trends for the territory
Assist in new product launches to ensure their success, from availability phase to the promotional phase
Maintain accurate records of sales activities, customer interactions, and market data
Communicate regular sales reports, forecasts, and market analytics to senior management
Participate in induction and central training programs, cycle meetings to understand campaigns and processes
Channel Management and Stakeholder Engagement
Develop and implement a territory coverage plan in consultation with the Area Sales Manager
Participate in regular meetings with key accounts, distributors, and channel partners as part of governance
Ensure optimal placement of products and implement successful sell-out of new products
Monitor the stock levels and ensure availability of supply to distributors
Maintain channel hygiene while implementing sales plans
Foster strong relationships with key accounts, distributors, suppliers and channel partners
People and Culture
Adhere to and ensure Credo values are demonstrated
Attend mandatory training as published by the L&D team
Set timely goals in alignment with KRA/KPI guidelines and achieve the agreed-upon targets
JOB REQUIREMENTS
Professional Experience and Relevant Skills
Must have minimum of 5 – 8 years of overall experience with 5 years in General Trade and FMCG sales
Possess relevant functional and process knowledge, regulatory aspects, and updated knowledge of advancements in his / her area of work
Academic Qualifications & Certifications
Educational Qualification: Graduation in any field is required